In this project, I developed the city branding for Jesi, with the aim of creating a unified, modern, and flexible identity system that could represent the city’s key areas and values. The work started with the design of a new main logo and then expanded into a set of dynamic variants — each tailored to a specific thematic area, such as culture, environment, sport, music, history, industry, and more. The goal was to create a strong yet adaptable visual identity capable of visually connecting different aspects of the city under one coherent brand. Alongside the logo system, I also worked on the communication strategy, designing a series of coordinated materials such as social media posts, posters, and campaign visuals aimed at increasing engagement and recognizability. The result is a versatile and inclusive branding system that enhances the sense of identity and belonging for both residents and visitors.
